Digital TV Reaches A Tipping Point, Analog's Now The
Minority
Nearly half of all cable TV subscribers are now digital,
according to results of a poll of consumer technology released by the AP and
market researcher Ipsos on the eve of the consumer electronics industry's annual
CES show in Las Vegas. The findings, which were corroborated by the National
Association of Broadcasters, also found that only 22 percent of U.S. households
now receive TV via over-the-air broadcasting. According to the results, 51
percent of Americans get TV via cable, while 26 percent get it from satellite
services. The findings are significant, because they indicate that analog
services are now the minority of the TV marketplace. Both digital cable and
satellite TV services enable consumers to receive digital tier networks and to
receive enhanced TV programming features such as video-on-demand and digital
video recorders (DVR).
The figures are in line with the findings of NAB, the Government Accountability
Office and Consumers Union, said NAB spokesman Dennis Wharton, adding, "It is
also considerably higher than the grossly inaccurate figures supplied by the
Consumer Electronics Association."
The poll, which was based on interviews with more than 1,000 adults between Dec.
13 and Dec. 15, 2005, also found that 25 percent of respondents had a DVR in
their homes, a much higher level of penetration than indicated by other sources,
including Nielsen Media Research, which last week began reporting TV viewing
data for DVR households for the first time.
Nearly three quarters (72 percent) of the respondents said they personally use
DVRs in their homes, and 52 percent said they considered it a device they would
either "miss" or could not "imagine living without."
The most indispensable household media technologies were the personal computer,
which only 26 percent said they could live without, followed by high-speed
Internet access (31 percent) and cell phones (34 percent).
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Top Rated TVs |
Consumer reporters tell us that price is the major difference in today's
best TV's. Therefore, we have assembled the Top ranked TV's by
consumer sales and testing, combined. Note, the wide variety of screen sizes. |
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36 and 37 Inch High Definition
TV's |
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40 Inch Plus + TV's
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