Overnight ratings Recap
Wednesday January 20, 2010
There's no denying the potency of "American Idol," which continued to dominate last night for Fox. But lead-out "Human Target" had trouble holding that audience against strong competition.
"Target" averaged a 3.4 adults 18-49 rating at 9 p.m., according to Nielsen overnights, holding a mere 35 percent of "Idol's" massive 9.8 lead-in in its first post-"Idol" original.
The show's rating slipped 24 percent from its first to its second half, from a 3.8 to a 2.9.
"Target's" rating did rise slightly over a rerun of the pilot that aired Tuesday after "Idol," and it bettered the 2.9 for Sunday's premiere.
But "Idol" may have benefited ABC and CBS more in the 9 p.m. hour by bringing a large number of viewers to television at 8 p.m., where the reality show's ratings dwarfed the combined competition.
"Target" averaged a 3.4 adults
18-49 rating at 9 p.m.,
according to Nielsen overnights,
holding a mere 35 percent of
"Idol's" massive 9.8 lead-in in
its first post-"Idol" original.
The show's rating slipped 24
percent from its first to its
second half, from a 3.8 to a
2.9.
"Target's" rating did rise
slightly over a rerun of the
pilot that aired Tuesday after
"Idol," and it bettered the 2.9
for Sunday's premiere.
But "Idol" may have benefited
ABC and CBS more in the 9 p.m.
hour by bringing a large number
of viewers to television at 8
p.m., where the reality show's
ratings dwarfed the combined
competition.
Once "Idol" was finished, those
people were apparently looking
for something to watch and
switched over to ABC's "Modern
Family" or CBS's "Criminal
Minds," both of which saw big
gains over last week and over
their season-to-date averages.
"Family" averaged a 4.1 rating,
its best number since its
premiere, in the 9 p.m. slot
opposite "Target." It was up 24
percent over last week, when it
aired opposite "Idol."
"Minds" averaged a 4.3 in the
hour, up 13 percent over last
week and above its 3.7
season-to-date average.
Fox was first for the night
among 18-49s with a 6.6 average
overnight rating and a 17 share.
CBS was second at 3.3/9, ABC
third at 2.3/6, Univision and
NBC tied for fourth at 1.4/4,
and CW sixth at 0.5/1.
As a reminder, all ratings are
based on live-plus-same-day DVR
playback. Seven-day DVR data
won’t be available for several
weeks. Thirty-four percent of
Nielsen households have DVRs.
Fox began the night in the lead
with a 9.8 at 8 p.m. for “Idol,”
followed by CBS with a 1.9 for
“The New Adventures of Old
Christine” (1.9) and “Gary
Unmarried” (1.9). ABC was third
with a 1.7 for repeats of
“Modern Family” and “The
Middle,” and NBC and Univision
tied for fourth at 1.4, NBC for
“Mercy” and Univision for “Hasta
que el Dinero Nos Separe.” The
CW placed sixth with a 0.7 for a
repeat of “Life Unexpected,” a
low rating but notably better
than the reruns it's been airing
over recent weeks.
CBS took the lead at 9 p.m. with
a 4.3 for “Minds,” while ABC
moved to second with a 3.9 for
“Family” (4.1) and “Cougar Town”
(3.4). Fox was third with a 3.4
for “Target,” Univision fourth
with a 1.6 for “Sortilegio,” NBC
fifth with a 1.4 for a repeat of
“Law & Order: Special Victims
Unit” and CW sixth with a 0.4
for a “Gossip Girl” rerun.
At 10 p.m. CBS led again with a
3.7 for “CSI: NY,” with ABC
second with a 1.6 for “Ugly
Betty.” NBC was third with a 1.2
for “The Jay Leno Show” and
Univision fourth with a 1.1 for
“Don Francisco Presenta.”
Fox also led the night among
households with a 10.3 average
overnight rating and a 16 share.
CBS was second at 7.4/12, ABC
third at 3.9/6, NBC fourth at
3.6/6, Univision fifth at 1.9/3
and CW sixth at 0.8/1.
Toni Fitzgerald is a staff
writer for Media Life.
Broadcast Weekly Ratings
Update
In broadcast
ratings for the week ended Jan.
10:
Among adults 18-49, Fox was
first with a 3.6 average rating
and a 10 share, followed by NBC
at 3.5/9, ABC at 3.2/9, CBS at
2.3/6, Univision at 1.3/4,
Telemundo and Telefutura at
0.5/1, CW and Ion at 0.4/1 and
Azteca at 0.1/0.
Top five English-language Big
Five shows (18-49s): 1. NBC’s
“NFL Playoffs: Eagles/Cowboys”
11.8; 2. ABC’s “2010 BCS
National Championship” 10.5; 3.
Fox’s “The Simpsons” 6.9; 4.
Fox’s “The Simpsons 20th
Anniversary Special” 5.5; 5.
Fox’s “BCS Championship Pregame”
5.2.
Top five English-language Big
Five shows (total viewers): 1.
NBC’s “NFL Playoffs:
Eagles/Cowboys” 32.12 million;
2. ABC’s “2010 BCS National
Championship” 30.78 million; 3.
CBS’s “NCIS” 21.37 million; 4.
CBS’s “NCIS: Los Angeles” 18.07
million; 5. Fox’s “BCS
Championship Pregame” 17.28
million.
Top five time-shifted
English-language Big Five shows
(18-49s, by Live+7 playback,
week ended Dec. 20): 1. CBS’s
“The Big Bang Theory” 1.9
increase (up 29 percent); 2.
CBS’s “How I Met Your Mother”
1.6 increase (up 36 percent); 3.
CBS’s “Survivor” 1.4 increase
(up 33 percent); 4. CBS’s “NCIS”
1.4 increase (up 28 percent); 5.
CBS’s “Two and a Half Men” 1.4
increase (up 24 percent).
Show on the rise: “NCIS” CBS,
Tuesday 8 p.m. The naval drama
posted a 4.4 rating among
18-49s, up 16 percent from a 3.8
on the same night a year
earlier.
Show on the decline:
“Supernanny” ABC, Friday 8 p.m.
The reality series posted a 1.1
among viewers 18-49, off 42
percent from the same night last
year when it aired in the 9 p.m.
timeslot.
|
TOP 5 PROGRAMS – BROADCAST
Ranked on Households
Week Ending January 10 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1
|
NBC NFL PLAYOFF GAME 2(S)
|
NBC
|
18.0
|
30
|
20665
|
1
|
11.0
|
32124
|
|
2
|
2010 CITI BCS NAT CHMP
GM(S)
|
ABC
|
17.2
|
28
|
19730
|
2
|
10.5
|
30776
|
|
3
|
NBC NFL PLAYOFF
PRE-KICK2(S)
|
NBC
|
15.6
|
27
|
17924
|
3
|
9.2
|
26978
|
|
4
|
FOX NFC WILDCARD POST
GME(S)
|
FOX
|
14.0
|
22
|
16097
|
4
|
8.6
|
25180
|
|
5
|
NCIS
|
CBS
|
12.9
|
20
|
14849
|
5
|
7.3
|
21372
|
TV Cable Ratings Update In cable
ratings for the week ended Jan.
10:
Top five networks in primetime
(18-49s): USA, TBS, TNT, A&E,
ABC Family.
Top five networks in primetime
(total viewers): USA, TNT, Fox
News Channel, Nick at Nite, A&E.
Top movie (18-49s): TNT’s
“Shooter” (Sunday, 8 p.m.) 1.84
million.
Top sporting event (total
viewers): ESPN’s “College
Football: Central Michigan/Troy”
(Wednesday, 7 p.m.) 3.52
million.
Shows making the top 10 among
18-34s, 18-49s and 25-54s: E!’s
“Keeping Up with the Kardashians”
(Sunday, 10 p.m.); USA’s “WWE
Entertainment” (Monday, 9 and 10
p.m.).
Show on the rise: ABC Family’s
“The Secret Life of the American
Teenager,” Monday 8 p.m. The
premiere of the second half of
season two averaged 2.12 million
viewers 18-49, up about 12
percent from 1.90 million for
the season one second half
premiere last year.
Show on the decline: MTV’s “The
Real World,” Wednesday 10 p.m.
The reality series averaged 1.16
million viewers 18-34, off 21
percent from 1.46 million the
same night last year.
|
TOP 25 AD-SUPPORTED CABLE
PROGRAMS
Ranked on Households
Week Ending January 10 |
|
Rank
|
Program |
Net
|
(000) |
|
1
|
WWE Entertainment
|
USA
|
3695
|
|
2
|
NCIS
|
USA
|
3588
|
|
3
|
WWE Entertainment
|
USA
|
3479
|
|
4
|
NCIS
|
USA
|
3422
|
|
5
|
Spongebob
|
NICK
|
3370
|
TV Daypart Updates
In dayparts
for the week ended Jan. 10,
CBS’s “The Late Show with David
Letterman” led the week among
late night with 4.0 million
total viewers, followed by ABC’s
“Nightline” at 3.7 million and
NBC’s “Tonight Show with Conan
O’Brien” with 2.5 million. In
late late night, CBS’s “The Late
Late Show with Craig Ferguson”
averaged 1.8 million total
viewers, with ABC’s “Jimmy
Kimmel Live” at 1.7 million,
NBC’s “Late Night with Jimmy
Fallon” at 1.5 million and NBC’s
“Last Call with Carson Daly” at
0.8 million. Among 18-49s,
“Nightline” and “Tonight” each
average a 1.0 rating, with “Late
Show” bringing in a 0.9. In late
late night, “Late Night averaged
a 0.6, “Late Late Show” and
“Kimmel” each averaged a 0.5 and
“Last Call” at 0.3. “Last Call”
and Monday’s “Kimmel” were
encores.
NBC’s “Meet the Press” was
the most-watched Sunday morning
show on Jan. 10 with 3.52
million tuning in, followed by
CBS’s “Face the Nation” with
2.98 million, ABC’s “This Week
with George Stephanopoulos” with
2.75 million and Fox “News
Sunday” with 1.21 million. Among
the 25-54 demographic, NBC
averaged a 0.9 rating, with CBS
at a 0.7, ABC at 0.6 and Fox at
0.4.
In morning shows, NBC’s
“Today” was first for the week
with 6.04 million total viewers,
followed by ABC’s “Good Morning
America” with 4.60 million and
CBS’s “The Early Show” at 3.08
million. “Today” averaged a
4.5household rating and a 16
share, with “Good Morning
America” at 3.5/13 and “Early
Show” at 2.3/8.
In evening network news,
NBC’s “Nightly News with Brian
Williams” was first with 10.74
million total viewers and a 2.7
rating among adults 25-54. ABC’s
“World News with Charles Gibson”
averaged 9.40 million viewers
and a 2.2 rating, followed by
CBS’s “Evening News with Katie
Couric” with 7.10 million and a
1.8 rating.
In daytime, CBS was first
with 4.11 million total viewers,
NBC second with 3.28 million and
ABC third with 2.87 million.
Among women 18-49, NBC was first
with a 1.4 rating, followed by
CBS at 1.3 and ABC at 1.2,
although ABC’s “The View” was in
reruns.
|
LATE-NIGHT RATINGS
Week Ending
Jan. 10, 2009
Five-day averages |
|
Program |
Network |
People 2+ |
Adults 18-49 |
|
Total viewers (millions) |
Rtg% |
|
Late Show
with David Letterman |
CBS |
4.0 |
0.9 |
|
Nightline
|
ABC |
3.7 |
1.0 |
|
Tonight
Show with Conan O’Brien |
NBC |
2.5 |
1.0 |
|
The Late
Late Show with Craig
Ferguson |
CBS |
1.8 |
0.5 |
|
Jimmy
Kimmel Live* |
ABC |
1.7 |
0.5 |
|
Late Night
with Jimmy Fallon |
NBC |
1.5 |
0.6 |
|
Last Call
with
Carson
Daly* |
NBC |
0.8 |
0.3 |
|
* “Last Call” and Monday’s
“Kimmel” were encores.
Source: NTI
|
THE TOP 5 ALBUMS FROM THE
BILLBOARD CHART
FOR WEEK ENDING 1/23/10
NEW - 1. Ke$ha, Animal
2. Susan Boyle, I Dreamed A
Dream
3. Lady GaGa, The Fame
4. Alicia Keys, Elements of
Freedom
5. Mary J. Blige, Stronger With
Each Tear
TV WASTELAND, IT'S ONLY TV
WASTELAND
WHAT AMERICA'S WATCHING
The Top 20 Network Primetime
Report - Based On Nielsen
Ratings
Network Primetime Averages by
Viewers
Week ending January 10, 2010
[Show, Network, Total Viewers in
millions]
1.
Sunday Night Football, NBC, 32.1
2. Texas vs. Alabama/College
Football, ABC, 30.8
3. NCIS, CBS, 21.4
4. NCIS: Los Angleles, CBS,
18.1
5. BCS Pre-Game, ABC, 17.3
Weekend Movie Leaders ...
In an
unprecedented display of
strength, "Avatar" led the
worldwide box office
for a fifth consecutive
weekend, fast catching up on
all-time champ "Titanic,"
distributor
20th Century Fox said
on Sunday.
James Cameron's sci-fi
spectacular has now earned
$1.6 billion, just $237
million short of the $1.8
billion record set by the
filmmaker's "Titanic" in 1998.
"Titanic was a
ship. Avatar's a rocket ship,"
said Chris Aronson, Fox's
senior vice-president of
domestic distribution.
The North
American contribution stands
at $491.8 million -- the
third-highest tally of all
time -- thanks to a $41.3
million weekend. Fox, a unit
of
News Corp, expects it
to hit $500 million on Monday,
when business will get a boost
from the
U.S. Martin Luther King
holiday.
That will mark
the film's 32nd day of
release. By contrast,
"Titanic" took 98 days to
reach that tally on its way to
a record $601 million. On the
other hand, "Avatar" sales are
inflated by higher ticket
prices in general and premium
pricing for 3-D screenings.
Aronson said
he expected "Avatar" to
surpass the $533 million haul
of 2008's "The
Dark Knight" next
weekend, leaving only
"Titanic" ahead of it. The No.
3 slot was previously held by
"Star
Wars" with $461
million.
Aronson said
the $600 million level is
"within our sights," and he
predicted the
February 2 announcement
of the
Academy Award nominations
to pique interest.
"AVATAR" AT
$1.1 BILLION OVERSEAS
"Avatar" is
enjoying strong holds every
weekend. In the current
period, it was off just 18
percent. "Titanic" was the
last movie to lead the box
office for five consecutive
weekends, although "Avatar"
might struggle to reach its
record of 15 unbroken
weekends.
The foreign
total stands at $1.1 billion
after a $125 million weekend.
"Avatar" trails the "Titanic"
overseas haul of $1.2 billion
by just $127 million.
"Avatar" is
the tale of a disabled
ex-Marine sent from Earth to
infiltrate a race of 10-foot
(3-meter) blue aliens and
persuade them to let his
employer mine their homeland
for natural resources. It was
reportedly the most expensive
film ever made, with a budget
of at least $300 million.
Elsewhere in
North America,
Denzel Washington's "The
Book of Eli" opened at
No. 2 with $31.6 million, the
actor's second-best opening
after the $43 million launch
of 2007's "American
Gangster." Young men
accounted for about two-thirds
of the audience for the
Christian-themed apocalyptic
thriller, said distributor
Warner Bros. Pictures.
The $80
million film was produced by
FedEx Corp Chairman Fred
Smith's Alcon Prods.,
and distributed for a fee by
Warner's Time Warner Inc
parent. Alcon principal
Andrew Kosove said he expected
the film to reach the mid-$80
million range, surpassing the
breakeven point of $67
million after DVD and TV sales
are factored in.
Director Peter
Jackson's adaptation of "The
Lovely Bones" took the
No. 3 spot with $17.1 million
in its first weekend of
national release, as the
"Twilight" crowd flocked to
the supernatural
murder story.
Distributor
Paramount Pictures, a
unit of
Viacom Inc. said women
accounted for almost
three-quarters of the
audience, and 40 percent of
moviegoers were aged under 20.
The big-screen
version of the
Alice Sebold novel
about a murdered girl had
played in a total of three
theaters in New York and Los
Angeles for the past five
weeks. Its total now stands at
$17.5 million.
The only other
major new release was Hong
Kong action hero Jackie Chan's
family comedy "The
Spy Next Door," which
opened at No. 6 with a modest
$9.7 million. It was released
by Lionsgate, a unit of
Lions Gate Entertainment Corp.
Source:boxofficemojo.com
|
TW |
LW |
Title (click to view) |
Studio |
Weekend Gross |
Average |
Total Gross |
Week # |
|
1 |
1 |
Avatar |
Fox |
$41,300,000 |
$12,572 |
$491,767,000 |
5 |
|
2 |
N |
The Book of Eli |
WB |
$31,615,000 |
$10,162 |
$31,615,000 |
1 |
|
3 |
- |
The Lovely Bones |
P/DW |
$17,060,000 |
$6,656 |
$17,527,000 |
6 |
|
4 |
3 |
Alvin and the Chipmunks:
The Squeakquel |
Fox |
$11,500,000 |
$3,489 |
$192,592,000 |
4 |
|
5 |
2 |
Sherlock Holmes |
WB |
$9,825,000 |
$3,096 |
$180,018,000 |
4 |
