Overnight ratings Recap
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Broadcast TV Ratings
A number of shows fell to series
lows against the Olympics last
week, including "Grey's
Anatomy," "Desperate Housewives"
and "American Idol." But
Spanish-language programs have
done pretty well against the
Games.
Univision had two big nights
last week in which it placed
second and third among all
broadcasters in adults 18-34,
while Telemundo aired the
second-most-watched show in
network history in the 8 p.m.
hour.
The series finale of Univision's
telenovela "Sortilegio" boosted
the network to No. 3 on
Wednesday night, drawing 2.1
million adults 18-34 and 3.7
million adults 18-49, according
to Nielsen, and becoming the
fifth-most-watched novela in
network history.
One night later, Univision's "Premio
Lo Nuestro a la Música Latina”
awards boosted the network to
No. 2 for the night in 18-34s,
behind only NBC's Olympic
coverage, albeit opposite a lot
of repeats.
"Premio" averaged 1.8 million
18-34s and 2.1 million 18-49s,
pushing Univision to fourth
place for the night in that demo
despite declines compared to
last year's show.
Meanwhile, the premiere of the
new novela "El Clon" on
Spanish-language rival Telemundo
last Tuesday became the
second-most-watched program ever
on the network in the 8 p.m.
timeslot, drawing 1.4 million
total viewers and 770,000
18-49s.
There are likely several reasons
for the strong numbers for the
Univision and Telemundo shows,
and the first is pretty obvious.
Though many Hispanics speak both
English and Spanish, some prefer
Spanish-language programming,
and some only speak Spanish.
Thus they're more likely to
stick with these channels even
when the Olympics are on.
Secondly, the other networks
have not been airing much
counterprogramming to the
Olympics, most notably CBS or
the CW, the latter of which
targets the same adults 18-34
demographic that Univision does
well with.
So for those looking for an
Olympic alternative, Univision
and Telemundo were easy choices.
Finally, even when the Olympics
are on, viewers will still tune
in to big events, such as
premieres, finales and awards
shows, on other networks.
Quite simply, Univision and
Telemundo scheduled smartly,
taking chances on event
programming opposite the
Olympics that would have drawn
good numbers no matter when they
aired.
***
In broadcast ratings for the
week ended Feb. 21:
Among adults 18-49, NBC
was first with a 6.7 average
rating and an 18 share, followed
by Fox at 3.2/9, ABC at 2.1/6,
CBS at 2.0/5, Univision at
1.5/4, CW at 0.6/2, Telemundo
and Telefutura at 0.4/1, Ion at
0.3/1 and Azteca at 0.1/0.
Top five English-language Big
Five shows (18-49s): 1.
Fox’s “American Idol - Tuesday”
9.2; 2. NBC’s “Winter Olympics
Wednesday” 9.0; 3. NBC’s “Winter
Olympics Saturday” 7.4; 4. NBC’s
“Winter Olympics Monday” 7.1;
Tie-5. NBC’s “Winter Olympics
Thursday” and Fox’s “American
Idol-Wednesday” 7.0.
Top five English-language Big
Five shows (total viewers):
1. NBC’s “Winter Olympics
Wednesday” 29.42 million; 2.
NBC’s “Winter Olympics Saturday”
26.67 million; 3. NBC’s “Winter
Olympics Monday” 25.22 million;
4. NBC’s “Winter Olympics
Thursday” 24.78 million; 5.
Fox’s “American Idol – Tuesday”
23.92 million.
Top five time-shifted
English-language Big Five shows
(18-49s, by Live+7 playback,
week ended Jan. 31): 1.
Fox’s “American Idol –
Wednesday” 2.9 increase (up 28
percent); 2. Fox’s “American
Idol - Tuesday” 2.8 increase (up
28 percent); 3. Fox’s “House”
2.6 increase (up 40 percent); 4.
ABC’s “Desperate Housewives” 1.5
increase (up 33 percent); 5.
Fox’s “24” 1.5 increase (up 36
percent).
Show on the rise: “The
Cleveland Show” Fox, Sunday 8:30
p.m. Even against the Olympics
the animated comedy rose 17
percent week-to-week among
18-49s, from a 2.4 rating to a
2.8.
Show on the decline: “The
Deep End” ABC, Thursday 8 p.m.
The drama tumbled 27 percent
week-to-week among 18-49s, from
a 1.5 rating to a series-low
1.1.
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TOP 5 PROGRAMS –
BROADCAST
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||||||||
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# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|||
|
1
|
WNTR OLYM WED PRIME
1(S)
|
NBC
|
16.7
|
27
|
19215
|
1
|
10.1
|
29416
|
|
2
|
WNTR OLYM SAT PRIME
2(S)
|
NBC
|
14.7
|
26
|
16894
|
2
|
9.1
|
26668
|
|
3
|
WNTR OLYM THU PRIME
1(S)
|
NBC
|
14.5
|
24
|
16649
|
4
|
8.5
|
24782
|
|
4
|
WNTR OLYM MON PRIME
1(S)
|
NBC
|
14.2
|
22
|
16300
|
3
|
8.6
|
25224
|
|
5
|
WNTR OLYM FRI PRIME
1(S)
|
NBC
|
13.4
|
23
|
15407
|
6
|
8.0
|
23304
|
TV Cable Ratings Update
In cable ratings for the week ended Feb. 21:
Top five networks in primetime (18-49s): USA, TBS, TNT, FX, History Channel.
Top five networks in primetime (total viewers): USA, TNT, Fox News Channel, Nick at Nite, TBS.
Top movie (18-49s): No movie during the week cracked the top 50 among viewers 18-49.
Top sporting event (total viewers): MSNBC’s “Winter Olympics” (Sunday, 7:45 p.m.) 8.22 million.
Shows making the top 10 among 18-34s, 18-49s and 25-54s: MSNBC’s “Winter Olympics” (Sunday, 7:45 p.m.); MSNBC’s “Winter Olympics Postgame” (Sunday, 9:55 p.m.); E!’s “Keeping Up with the Kardashians” (Monday and Sunday, 10 p.m.).
Show on the rise: E!’s “Keeping Up with the Kardashians” Sunday 10 p.m. The season finale averaged 4.8 million total viewers, making it E!’s most-watched program ever.
Show on the decline: USA’s “Burn Notice”
Thursday 10 p.m. The drama no doubt lost viewers to the Olympics, slipping 18
percent week-to-week among viewers 18-49 from 2.27 million viewers to 1.87
million.
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TOP 5
AD-SUPPORTED CABLE PROGRAMS |
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Rank
|
Program |
Net
|
(000) |
|
1
|
Winter Olympics Prime
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MSNB
|
4980
|
|
2
|
Winter Olympics Prime Post
|
MSNB
|
4042
|
|
3
|
NCIS
|
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3669
|
|
4
|
Keeping Up With the Kardashians
|
EN
|
3596
|
|
5
|
WWE Raw
|
|
3410
|
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TV Daypart Updates
In dayparts for the week ended Feb. 14, CBS’s “The Late Show with David Letterman” led the week among late night with 5.0 million total viewers, followed by ABC’s “Nightline” at 4.2 million and NBC’s “Tonight Show with Conan O’Brien” with 2.0 million. In late late night, CBS’s “The Late Late Show with Craig Ferguson” averaged 2.1 million viewers, ABC’s “Jimmy Kimmel Live 1.8 million, NBC’s “Late Night with Jimmy Fallon” at 1.6 million and NBC’s “Last Call with Carson Daly” at 0.7 million. Among 18-49s, “Late Show” and “Nightline” each averaged a 1.2, with “Tonight” at a 0.8. In late late night, Late Night” averaged a 0.7, “Late Late Show” and “Kimmel” each averaged a 0.6 and “Last Call” a 0.3. “Tonight” and “Last Call” were repeats during the week. Also, Friday's "Tonight" was preempted and "Late Night" was delayed to 12:56 a.m. due to Olympics coverage. Friday's "Nightline" was re-titled and not counted in the averages, and Monday's "Kimmel" was an encore.
In morning shows, NBC’s “Today” was first for the week with 5.71 million total viewers, followed by ABC’s “Good Morning America” with 4.91 million and CBS’s “The Early Show” at 3.07 million. “Today” averaged a 4.3 household rating and a 15 share, with “Good Morning America” at 3.7/13 and “Early Show” at 2.3/8.
In evening network news, NBC’s “Nightly News with Brian Williams” was first with 11.05 million total viewers and a 2.8 rating among adults 25-54. ABC’s “World News with Diane Sawyer” averaged 9.24 million viewers and a 2.3 rating, followed by CBS’s “Evening News with Katie Couric” with 7.09 million and a 1.8 rating.
In daytime, CBS was first for the week
with 3.93 million total viewers, followed by NBC with 3.33 million and ABC with
3.23 million. Among 18-49s, NBC and ABC each posted a 1.3 average rating, while
CBS averaged a 1.2.
Toni Fitzgerald is a staff
writer for Media Life.
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SYNDICATION
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||||
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# |
PROGRAMS |
Syndicator |
Households |
|
|
|
(000) |
|||
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1
|
WHEEL OF FORTUNE
|
CTD
|
7.5
|
8564
|
|
2
|
JEOPARDY
|
CTD
|
6.3
|
7207
|
|
3
|
OPRAH WINFREY SHOW
|
CTD
|
5.6
|
6400
|
|
4
|
TWO-HALF MEN-SYN (AT)
|
WB
|
5.5
|
6373
|
|
5
|
ENTERTAINMENT TONIGHT(AT)
|
CTD
|
4.9
|
5581
|
THE TOP 5 ALBUMS FROM THE
BILLBOARD CHART
FOR WEEK ENDING 2/20/10
1. Lady Antebellum, Need You Now
NEW - 2. Lil' Wayne, Rebirth
NEW - 3. Nick Jonas, Who I Am
4. Lady GaGa, The Fame
5. Various Artists, 2010 Grammy
Nominees
TV WASTELAND, IT'S ONLY TV
WASTELAND
WHAT AMERICA'S WATCHING
The Top 5 Network Primetime
Report - Based On Nielsen
Ratings
Network Primetime Averages by
Viewers
Week ending February 7, 2010
[Show, Network, Total Viewers in
millions]
1. Super Bowl 44, CBS, 106.4
2. Supert Bowl Post Game, CBS,
75.4
3. Undercover Boss, CBS,
38.6
4. American Idol (Tues), Fox,
24.7
5. American Idol (Weds), Fox,
20.9
Weekend Movie Leaders ...
"Alice
in Wonderland" held the golden
key to box office receipts,
smashing multiple records during
its first weekend of worldwide,
and easily surpassed the opening
stand of all-time champ "Avatar"
in North America, distributor
Walt Disney Co said on Sunday.
Director Tim Burton's 3D update
of the Lewis Carroll tale sold
$210.3 million worth of tickets
worldwide. Moviegoers in the
United States and Canada
contributed $116.3 million, the
sixth-biggest opening weekend
ever, according to research firm
Box Office Mojo.
Disney said the
better-than-expected North
American bow set new records for
a film released in both March
and the first quarter,
traditionally a quiet period for
major films.
It is also the best performance
by a non-sequel, and established
new benchmarks for a 3D and Imax
Corp big-screen title. Imax said
its screens accounted for less
than 2 percent of the total, but
10.5 percent of sales.
Moreover, it is Burton's best
debut, surpassing the $68.5
million start for his 2001
remake of "Planet of the Apes."
Pundits had conservatively
forecast an opening weekend
above $75 million. The last
movie to reach that level was
"Avatar," which opened at $77
million in December on its way
to world domination.
Disney officials declined to
predict whether "Alice" would
approach the lofty heights of
"Avatar," now at $2.6 billion
worldwide and counting.
"ALICE" BOUNCES "AVATAR"
OVERSEAS
"Alice" also opened in more than
40 foreign countries, earning
$94 million and ending the
11-week reign of "Avatar." Top
markets included Britain ($16.8
million), Italy ($13.9 million),
Russia ($12.3 million),
Australia ($9.2 million) and
South Korea ($4.9 million). An
equivalent comparison with
"Avatar" was not immediately
available, though James
Cameron's hit opened to about
twice as much in Russia and
South Korea.
Johnny Depp, Burton's frequent
collaborator, stars as the Mad
Hatter, while Australian actress
Mia Wasikowska plays Alice.
Burton's girlfriend, Helena
Bonham Carter, and Anne Hathaway
round out the headliners as the
Red Queen and White Queen,
respectively.
Reviews were mixed, with critics
more enthused by the movie's
visual splendor than its
narrative essence.
The opening marks a fillip for
Disney, whose studio chief was
ousted last September after a
disappointing spell at the box
office. Even with its big Pixar
cartoons, Disney spent the last
two years at or near the bottom
of the big-studio pack in terms
of market share. Paradoxically,
"Alice" was developed under the
previous regime.
Alone among the big studios,
Disney does not disclose
production budgets, but "Alice"
reportedly cost more than $200
million to make.
The only other new release in
North America was the cop drama
"Brooklyn's Finest," which
opened at No. 2 with a solid
$13.5 million. The ensemble
includes Ethan Hawke, Richard
Gere, Don Cheadle and Wesley
Snipes. It was released by
Overture Films, a unit of
Liberty Media Corp.
Martin Scorsese's thriller
"Shutter Island," starring
Leonardo DiCaprio, fell to No. 3
with $13.3 million after two
weeks at No. 1; its total rose
to $95.8 million. The film was
released by Paramount Pictures,
a unit of Viacom Inc.
"Cop Out," a buddy-cop comedy
starring Bruce Willis and Tracy
Morgan, dropped two to No. 4
with $9.1 million in its second
weekend. The total stands at
$32.4 million. The film was
released by Warner Bros., a unit
of Time Warner Inc.
"Avatar" rose one place to No. 5
with $7.7 million in its 12th
weekend, taking its total to
$720.2 million. The 20th Century
Fox film will vie for nine
Academy Awards later on Sunday.
The only other Oscar contender
in the top 10 was Fox
Searchlight's "Crazy Heart,"
which rose one place to No. 9
with $3.4 million, also in its
12th week. Pundits
overwhelmingly favor Jeff
Bridges to take home the best
actor Oscar for playing a
washed-up country star. Both Fox
and Fox Searchlight are units of
News Corp NWSA.O>.
(Reporting by Dean Goodman;
Editing by Paul Simao and Eric
Walsh) - Reuters
| TW | LW | Title (click to view) | Studio | Weekend Gross | Average | Total Gross | Week # |
| 1 | N | Alice in Wonderland (2010) | BV | $116,300,000 | $31,196 | $116,300,000 | 1 |
| 2 | N | Brooklyn's Finest | Over. | $13,500,000 | $6,973 | $13,500,000 | 1 |
| 3 | 1 | Shutter Island | Par. | $13,300,000 | $4,185 | $95,825,000 | 3 |
| 4 | 2 | Cop Out | WB | $9,145,000 | $2,903 | $32,360,000 | 2 |
| 5 | 4 | Avatar | Fox | $7,700,000 | $3,560 | $720,189,000 | 12 |
Source:boxofficemojo.com