Overnight ratings Recap
Sunday 2/07/10
It was all about the
Indianapolis Colts vs. the New
Orleans Saints last night, with
Super Bowl XLIV at a mammoth
(and estimated) 46.4 rating/69
share in the overnights from
6:30-9:45 p.m., according to
Nielsen Media Research data.
Comparably, this was the highest
rated Super Bowl in the metered
markets in 23 years (47.8/68 for
Super Bowl XXI: New York Giants
vs. Denver).
The half-hour breakdown is as
follows:
Super Bowl XLIV (CBS)
7:00 p.m. 45.0/69
7:30 p.m. 46.3/69
8:00 p.m. 45.3/67
8:30 p.m. 48.0/69
9:00 p.m. 49.8/70
9:30 p.m. 50.6/71
(As a reminder, results for any
live sporting event are always
approximate.)
Compared to Arizona vs.
Pittsburgh in Super Bowl XLIII
on NBC (45.3/67 on Feb. 1,
2009), this was an increase of
approximately 2 percent. Since
that game averaged 98.73 million
viewers based on the
live-plus-same-day rating
results, chances are
Indianapolis vs. New Orleans
will break the 100 million mark.
Leading out of Super Bowl XLIV
was the post game at an
estimated 42.8/62 in the
overnights, followed by the
series premiere/preview of
nonscripted Undercover Boss at
an approximate 22.5/36 from
10:15-11 p.m. Last year’s Super
Bowl lead-out, NBC’s The Office,
averaged a 14.4/24 in the
overnights (which translated
into 22.91 million viewers).
Needless to say, results for
Undercover Boss will be
considerably higher.
Undercover Boss airs in its
regularly scheduled time period,
Sunday at 8 p.m. out of The
Amazing Race, effective this
week.
It was slim pickings elsewhere,
of course. ABC filled the
evening with the following
rotation of nonoriginals:
ABC (Sunday):
7:00 p.m.—America’s Funniest
Home Videos (R): 2.2/ 3 (#2)
8:00 p.m.—Modern Family (R):
1.9/ 3 (#2)
8:30 p.m.—The Middle (R): 1.7/ 2
(#3)
9:00 p.m.—Modern Family (R):
1.9/ 3 (#2t)
9:30 p.m.—Cougar Town (R): 1.9/
3 (#2)
10:00 p.m.—Modern Family (R):
2.6/ 4 (#2)
10:30 p.m.—Modern Family (R):
2.5/ 4 (#2)
Fox aired two more burn-off
episodes of sitcom ‘Til Death
from 7-8 p.m. (#3, avg. 1.0/ 1),
followed by repeats of The
Simpsons (#3: 1.7/ 2), The
Cleveland Show (#3: 1.5/ 2),
Family Guy (#2t, 1.9/ 3) and
American Dad (#3: 1.8/ 3). You
know a show is a burn-off when
original telecasts are scheduled
opposite The Super Bowl!
Last were two repeat episodes of
NBC’s The Biggest Loser at an
average 1.2/ 2 in the overnights
from 7-11 p.m.
Broadcast TV Ratings
In broadcast ratings for the
week ended Jan. 24:
Among adults 18-49, Fox was
first with an 8.8 average rating
and a 23 share, followed by CBS
at 2.4/6, ABC at 2.1/6, NBC at
1.7/4, Univision at 1.4/4, CW at
0.8/2, Telemundo and Telefutura
at 0.5/1, Ion at 0.4/1 and
Azteca at 0.1/0.
Top five English-language Big
Five shows (18-49s): 1. Fox’s
“NFC Championship” 21.3; 2.
Fox’s “American Idol-Tuesday”
10.1; 3. Fox’s “American
Idol-Wednesday” 9.9; 4. Fox’s
“NFC Championship Postgame” 9.5;
Tie-5. CBS’s “Two and a Half
Men” and “The Big Bang Theory”
5.3.
Top five English-language Big
Five shows (total viewers): 1.
Fox’s “NFC Championship” 57.93
million; 2. Fox’s “American
Idol-Wednesday” 26.85 million;
3. Fox’s “American Idol-Tuesday”
26.38 million; 4. Fox’s “NFC
Championship Postgame” 23.83
million; 5. CBS’s “Two and a
Half Men” 16.31 million.
Top five time-shifted
English-language Big Five shows
(18-49s, by Live+7 playback,
week ended Jan. 3): 1. ABC’s
“Desperate Housewives” 1.6
increase (up 27 percent); 2.
Fox’s “Family Guy” 1.4 increase
(up 30 percent); 3. ABC’s
“Brothers & Sisters” 1.0
increase (up 24 percent); 4.
Fox’s “The Simpsons” 0.8
increase (up 18 percent); 5.
Fox’s “The Cleveland Show” 0.6
increase (up 17 percent).
Show on the rise: “NFC
Championship” Fox, Sunday 6:40
p.m. The New Orleans Saints’
31-28 overtime win over the
Minnesota Vikings averaged 57.9
million total viewers, the most
since the 1982 NFC title game
between the Dallas Cowboys and
San Francisco 49ers.
Show on the decline: “CSI” CBS,
Thursday 9 p.m. The long-running
show slipped to a series-low
3.1.
|
TOP 5 PROGRAMS – BROADCAST
|
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|||
|
1
|
FOX NFC CHAMPIONSHIP(S)
|
FOX
|
30.6
|
45
|
35154
|
1
|
19.8
|
57933
|
|
2
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
14.6
|
23
|
16773
|
2
|
9.2
|
26854
|
|
3
|
AMERICAN IDOL-TUESDAY
|
FOX
|
14.4
|
22
|
16575
|
3
|
9.0
|
26384
|
|
4
|
FOX NFC CHAMPIONSHIP-POST(S)
|
FOX
|
13.4
|
22
|
15343
|
4
|
8.2
|
23833
|
|
5
|
TWO AND A HALF MEN
|
CBS
|
9.6
|
14
|
11010
|
5
|
5.6
|
16310 |
TV Cable Ratings Update
January was a big month for
cable.
USA won the monthly primetime
crown among total viewers yet
again, notching its best January
ever with an average 3.27
million total viewers.
Many other networks also had
their best-ever January or best
month in more than a year,
according to Nielsen data
analyzed by Turner Networks.
No. 2 ESPN saw the biggest
growth of any top-25 network,
increasing its audience by half,
while No. 3 Fox News Channel had
its best month since the 2008
presidential election, averaging
2.94 million viewers, just
200,000 fewer than the month
Barack Obama was elected.
A&E had its best January
primetime in history among
adults 18-34, 18-49, 25-54 and
total viewers. HGTV scored its
best January primetime household
rating ever, a 1.1.
TruTV, the former Court TV, had
its best month ever in
primetime, ranking ninth among
18-49s, up 21 percent over last
year.
Disney XD, formerly Toon Disney,
had its best-ever January among
boys 6-11 and 9-14 in total day.
MTV was up 25 percent over last
year among 18-34s, ranking
fourth on that measure. The
network is up 40 percent over
fourth quarter in its target
12-34s.
And 30-year-old Nickelodeon had
its best month ever, averaging
2.4 million viewers on a
total-day basis (Nick at Nite
airs in primetime) and placing
first on that measure, buoyed by
a record 11.2 million viewers
for the "iCarly" special "iSaved
Your Life."
In cable ratings for the week ended Jan. 31:
Top five networks in primetime (18-49s): USA, ESPN, TBS, TNT, A&E.
Top five networks in primetime (total viewers): USA, ESPN, Fox News Channel, TNT, TBS.
Top movie (18-49s): TBS’s “The Longest Yard” (Sunday, 8 p.m.) 1.74 million.
Top sporting event (total viewers): ESPN’s “2010 AFC-NFC Pro Bowl” (Sunday, 7:22 p.m.) 12.30 million.
Shows making the top 10 among 18-34s, 18-49s and 25-54s: ESPN’s “2010 AFC-NFC Pro Bowl” (Sunday, 7:22 p.m.); USA’s “WWE Entertainment” (Monday, 10 p.m.); USA’s “Burn Notice” (Thursday, 10 p.m.).
Show on the rise: ESPN’s “2010 AFC-NFC Pro Bowl” Sunday 7:22 p.m. The annual all-star game averaged 12.3 million total viewers, the most since it averaged 13.2 million viewers on ABC in 2000.
Show on the decline: Discovery Channel’s
“Dirty Jobs,” Tuesday 9 p.m. The reality series averaged 1.25 million viewers
25-54, down 16 percent from 1.48 million the previous week.
|
TOP 5 AD-SUPPORTED CABLE
PROGRAMS |
|||
|
Rank
|
Program |
Net
|
(000) |
|
1
|
2010 AFC-NFC Pro Bowl
|
ESPN
|
8123
|
|
2
|
State of the Union Analysis
|
FOXN
|
4749
|
|
3
|
State of the Union Republican
Response
|
FOXN
|
4618
|
|
4
|
On The Record with Greta
|
FOXN
|
4225
|
|
5
|
State Of The Union 2010
|
FOXN
|
4086
|
| |
TV Daypart Updates
The latest edition of the
late-night wars is over, or at
least suspended until March 1,
when Jay Leno returns to "The
Tonight Show."
With Conan O'Brien gone and
David Letterman on vacation,
ABC's "Nightline" surged ahead
for the week ended Jan. 31,
though both comedy shows
performed pretty well in
repeats.
"Nightline" averaged 3.94
million total viewers, 290,000
more than second-place "Late
Show with David Letterman" on
CBS.
NBC's "Tonight" averaged 2.39
million viewers, right in line
with its season average despite
the fact that it was in reruns.
And among adults 25-54,
"Nightline" and "Late Show"
tied, while "Tonight" actually
won among 18-49s with a 1.0 to
the other shows' 0.9.
That seems to suggest that
interest in late night will
still be high when Leno returns
as "Tonight" host on March 1,
after a nine-month absence.
He, of course, succeeds O'Brien,
who left the show after refusing
NBC's request to move to 12:05
a.m. O'Brien's last show
averaged 10.3 million total
viewers last month.
"Nightline" has been having a
strong season, seemingly
benefitting from "Tonight's"
loss of viewers during the
O'Brien era.
But during the controversy over
what would happen to "Tonight"
during January, both the NBC
show and "Late Show," in which
Letterman took shots at his
former employer, saw big gains.
Toni Fitzgerald is a staff
writer for Media Life.
|
LATE-NIGHT RATINGS |
|||
|
Program |
Network |
People 2+ |
Adults 18-49 |
|
Total viewers (millions) |
Rtg% |
||
|
Tonight Show with Conan O’Brien |
NBC |
5.3 |
2.4 |
|
Late Show with David Letterman |
CBS |
3.9 |
0.9 |
|
Nightline |
ABC |
3.7 |
0.9 |
|
Late Night with Jimmy Fallon |
NBC |
2.2 |
1.0 |
|
The Late Late Show with Craig Ferguson |
CBS |
1.9 |
0.5 |
|
SYNDICATION
|
||||
|
# |
PROGRAMS |
Syndicator |
Households |
|
|
|
(000) |
|||
|
1
|
WHEEL OF FORTUNE
|
CTD
|
7.0
|
8006
|
|
2
|
JEOPARDY
|
CTD
|
6.3
|
7275
|
|
3
|
TWO-HALF MEN-SYN (AT)
|
WB
|
5.4
|
6197
|
|
4
|
JUDGE JUDY (AT)
|
CTD
|
5.0
|
5747
|
|
5
|
OPRAH WINFREY SHOW
|
CTD
|
4.6
|
5333
|
THE TOP 5 ALBUMS FROM THE
BILLBOARD CHART
FOR WEEK ENDING 2/13/10
NEW - 1. Lady Antebellum, Need
You Now
2. Various Artists, Hope For
Haiti Now
3. Lady GaGa, The Fame
4. Susan Boyle, I Dreamed A
Dream
NEW - 5. Barry Manilow, Greatest
Love Songs Of All Time
TV WASTELAND, IT'S ONLY TV
WASTELAND
WHAT AMERICA'S WATCHING
The Top 5 Network Primetime
Report - Based On Nielsen
Ratings
Network Primetime Averages by
Viewers
Week ending January 31, 2010
[Show, Network, Total Viewers in
millions]
1. Grammy Awards, CBS, 25.9
2. American Idol (Weds), Fox,
25.7
3. American Idol (Tues), Fox,
24.5
4. NCIS, CBS, 20.2
5. NCIS:Los Angles, CBS, 16.9
Weekend Movie Leaders ...
It had to happen sometime, but nobody expected the biggest film of all time to lose its North American box office crown this weekend to "Dear John," a low-budget "chick flick" with a pair of little-known stars.
The romantic drama opened at No. 1 with three-day sales of $32.4 million across the United States and Canada, crushing both industry forecasts and reigning champ "Avatar," according to studio estimates issued on Sunday.
James Cameron's 3D sci-fi spectacular slipped to No. 2 with $23.6 million in its eighth weekend. But "Avatar" remained the top pick overseas, earning $76 million. Its worldwide tally rose to $2.21 billion, divided between $630.1 million from North America and $1.58 billion from foreign markets.
"Avatar" last Tuesday surpassed the $601 million haul of Cameron's 1997 release "Titanic" to become the biggest movie of all time in North America. It had already taken the international and worldwide titles from "Titanic" thanks to ticket-price inflation and the higher cost of 3D screenings.
Pundits had forecast the 20th Century Fox release would lose its North American crown next weekend to "Valentine's Day," which will take advantage of both the eponymous holiday and the U.S. Presidents Day weekend.
But few predicted that "Dear John" would cause a stampede to movie theaters by young women. Moreover, the hardy demographic appeared to ignore the blizzard that shut down a large swathe of the mid-Atlantic region.
"When they come out, young women come out in droves," said Geoffrey Ammer, president of worldwide marketing at the film's closely held financier Relativity Media.
He said the first wave of moviegoers texted and Tweeted their friends during the screenings to deliver their favorable verdicts, triggering further waves.
Channing Tatum and Amanda Seyfried star as lovers whose romance is curtailed by the September 11 attacks. It was directed by Swedish filmmaker Lasse Hallstrom and based on a novel by Nicholas Sparks ("The Notebook").
The film was distributed by Sony Corp's mid-budget label Screen Gems, after Time Warner Inc's New Line Cinema unit dumped the $25 million project. Screen Gems said audiences for the film were 84 percent female and almost two-thirds were under the age of 21.
Ammer said the handful of men "dragged kicking and screaming" to the movie appeared to enjoy it, and he hoped word-of-mouth would bring in more of them. Critics largely ripped the movie.
John Travolta's latest box office offering, "From Paris With Love," was the actor's worst start in almost a decade. The crime thriller opened at No. 3 with $8.1 million. Distributor Lionsgate had hoped for an opening in the mid-teen millions, and said the blizzard did not help business. Critics were also unkind.
Travolta's previous worst opening was the $4.5 million start for "Lucky Numbers" in October 2000. He was in theaters last November with "Old Dogs," which opened at ticket sales of $17 million.
"From Paris With Love" was made by French filmmaker Luc Besson's Europa Corp, which enjoyed a worldwide hit last year with the Liam Neeson kidnap thriller "Taken." Pierre Morel directed both films. Lionsgate is a unit of Lions Gate Entertainment Corp.
Also new to the top 10 was Fox Searchlight's "Crazy Heart," which expanded nationally after seven weekends in limited release on the heels of its three Oscar nominations on Tuesday.
The picture earned $3.65 million, jumping six places to No. 8. Its total stands at $11.2 million. Jeff Bridges, its star, is considered the favorite to take home the best actor Oscar on March 7 for his role as a washed-up country music singer and songwriter. Fox Searchlight and 20th Century Fox are units of News Corp.
"Avatar" and "The Hurt Locker," the latter now out on DVD, led the Oscar field with nine nominations each.
| TW | LW | Title (click to view) | Studio | Weekend Gross | Average | Total Gross | Week # |
| 1 | N | Dear John | SGem | $32,400,000 | $10,913 | $32,400,000 | 1 |
| 2 | 1 | Avatar | Fox | $23,600,000 | $7,867 | $630,093,000 | 8 |
| 3 | N | From Paris with Love | LGF | $8,120,000 | $2,983 | $8,120,000 | 1 |
| 4 | 2 | Edge of Darkness | WB | $7,005,000 | $2,285 | $29,097,000 | 2 |
| 5 | 4 | Tooth Fairy | Fox | $6,500,000 | $2,020 | $34,333,000 | 3 |
Source:boxofficemojo.com